The basic principle of sustainable agriculture is the maintenance of a balance between the demands for food production and the preservation of our natural environment. Sustainable agriculture therefore is a type of farming that focuses on producing sustainable agricultural products without compromising the ability of current or future generations to meet their needs.
The use of sustainable agricultural standards and certifications is a way of communicating to customers that the product is sourced from agricultural programmes and food systems that focus on issues related to the sustainable use of our precious resources.
Friend of the Earth encourages sustainability by creating consumer awareness and gives certified companies a reliable and credible way to promote their environmental and social accountability. Once certification has been obtained, Friend of the Earth supports companies through co-marketing and communication activities to improve the visibility of their certified brands.