Quality and price should not be the only criteria for choosing what we eat. Consumers increasingly consider other factors too, for example whether the production process respects the environment and workers.

Sustainable certification schemes provide a way of communicating to customers that the product is sourced from agricultural programmes and food systems that focus on issues related to the sustainable use of our precious resources.

Friend of the Earth encourages sustainability by creating consumer awareness and giving certified companies a credible way to promote their environmental and social accountability. Once certification has been obtained, Friend of the Earth supports companies through co-marketing and communication activities to improve the visibility of their certified brands.