World Sustainability Foundation leads the way in sustainable tourism with “1 Guest – 1 Tree Planted” initiative

Golden Sea Villas proudly announces its participation in the “1 Guest – 1 Tree Planted” project, spearheaded by the Friend of Earth organization under the World Sustainability Foundation (WSF). As the first structure to join this ground-breaking initiative, Golden Sea Villas sets a precedent for Sustainable tourism by contributing to reforestation efforts worldwide.


Nestled in the picturesque landscape of Paros, Greece, Golden Sea Villas exemplifies a commitment to environmental stewardship by partnering with the World Sustainability Foundation to plant 175 trees in Central Africa.


Margarita Dendrinou, Golden Sea Villa’s MD, expressed enthusiasm about this collaboration, stating, “As a dedicated advocate for environmental sustainability, I have chosen to be a part of the Friend of Earth ‘One Guest, One Tree Planted’ project. This initiative aligns with my commitment to preserving the planet and promoting eco-friendly practices. By integrating this programme into my hotel business, I aim to enhance our reputation as a responsible and caring establishment, while also contributing positively to the environment by planting trees for each guest who stays with us.”


The “1 Guest – 1 Tree Planted” initiative, launched by the non-profit arm of the World Sustainability Organization, aims to revolutionize Sustainable tourism globally. This innovative project invites tourist facilities such as hotels, resorts, lodges, B&Bs, and campsites worldwide to participate by planting one tree per guest.


The reforestation project, initiated in Central Africa, is a testament to the World Sustainability Foundation’s dedication to preserving biodiversity. Through the planting of endemic species in previously forested areas, the project not only restores vital ecosystems but also empowers local communities and safeguards wildlife habitats.


By collaborating with the World Sustainability Foundation on this project, Golden Sea Villas not only supports reforestation efforts but also contributes to a global movement towards Sustainable tourism. Guests and local communities alike are invited to join in this endeavour, promoting biodiversity conservation and climate action one tree at a time.


By adhering to this project, GSV is also aligning with the UN’s 8 SGDs:

1.  No Poverty (SDG 1): By addressing poverty through initiatives like job creation, economic empowerment, and community development, the project aims to contribute to lifting people out of poverty and ensuring access to basic needs and services.

2.  Zero Hunger (SDG 2): The project may involve activities related to food security, agricultural development, and Sustainable farming practices, aiming to eliminate hunger and malnutrition by promoting Sustainable food production and distribution systems.

3.  Gender Equality (SDG 5): By promoting equal opportunities and rights for all genders, the project works towards creating a more inclusive society where everyone has access to education, employment, and decision-making processes regardless of gender.

4.  Decent Work and Economic Growth (SDG 8): Through job creation, skill development, and supporting entrepreneurship, the project contributes to fostering Sustainable economic growth, promoting productive employment, and ensuring decent work for all.

5.  Sustainable Cities and Communities (SDG 11): The project may focus on urban planning, infrastructure development, and promoting Sustainable practices within cities and communities to ensure they are inclusive, safe, resilient, and sustainable.

6.  Climate Action (SDG 13): By adopting measures to mitigate climate change and promote environmental Sustainability, the project aligns with efforts to combat climate change, reduce greenhouse gas emissions, and build resilience to its impacts.

7.  Life Below Water (SDG 14): If the project involves activities related to marine conservation, coastal management, or Sustainable use of marine resources, it contributes to the conservation and Sustainable use of oceans, seas, and marine resources.

8.  Life on Land (SDG 15): Through initiatives focused on land conservation, biodiversity conservation, and Sustainable land management practices, the project contributes to protecting, restoring, and promoting Sustainable use of terrestrial ecosystems.


By aligning with these SDGs, the project demonstrates a commitment to addressing some of the most pressing global challenges while contributing to a more Sustainable and equitable future for all.


Deforestation remains one of the most pressing environmental challenges of our time. The World Bank estimates that between 1990 and 2016, the world lost 1.3 million square kilometres of forest—an area larger than South Africa. This loss of forest cover has significant implications for biodiversity, climate change, and human well-being.


Biodiversity: Forests are home to a significant portion of the world’s biodiversity, providing habitat for countless species of plants and animals. Deforestation disrupts these ecosystems, leading to the loss of species and diminishing genetic diversity. This loss of biodiversity not only threatens the survival of individual species but also undermines the resilience of ecosystems to environmental change.

Forests provide a wide range of ecosystem services that are essential for human well-being, including clean air and water, soil fertility, and natural resources such as timber and medicinal plants. Deforestation threatens these ecosystem services, undermining the livelihoods of millions of people who depend on forests for food, shelter, and income.


Sustainable tourism has emerged as a promising approach to address the environmental and social impacts of tourism while maximizing its benefits for local communities and ecosystems. By integrating principles of Sustainability into their operations, tourism facilities can minimize their environmental footprint, conserve natural resources, and support local economies.


The World Sustainability Foundation invites tourist facilities around the world to join us in the “1 Guest – 1 Tree Planted” initiative and become leaders in Sustainable tourism. By participating in this initiative, you can demonstrate your commitment to environmental stewardship, engage your guests in meaningful conservation activities, and make a positive impact on the planet.


For further information on WSF’s involvement in the “1 Guest – 1 Tree Planted” initiative, to learn more about the World Sustainability Foundation and how to participate in the project visit the page, or contact .


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