The Brazilian Trade and Investment Promotion Agency (ApexBrasil) is reinforcing its dedication to sustainable fashion by sponsoring Brazilian brands involved in the fourth edition of Beyond the Claim – The Makers Matter, an event organized by the World Sustainability Organization (WSO), which holds the international Friend of the Earth certification.
Following its successful sponsorship of prior editions, ApexBrasil is renewing its partnership with WSO to bolster the presence of exceptional Brazilian brands in the global sustainable fashion arena. This year, ApexBrasil will sponsor the brands Alina Amaral, Ana de Jour, Celeste, Ludimila Heringer, Natural Cotton Color and Villa Dharma, which will present their collections alongside other brands curated by WSO, culminating in a total of 13 sustainable brands on the catwalk during the Milan event. The six companies are participating in the action through Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
The event is scheduled for Thursday, September 25th at 5:00 PM at the Istituto dei Ciechi in Milan, a significant venue for this important occasion dedicated to sustainable fashion. The group exhibition will unveil the latest proposals for the Spring/Summer 2026 collection, providing a distinctive platform to highlight creations that merge style, innovation, and environmental stewardship.
“Beyond the Claim,” endorsed by WSO, is conducted under the auspices of the Friend of the Earth certification, an international initiative that sets stringent standards for sustainability in fashion, ensuring transparency and accountability across the entire supply chain. Through this program, WSO reaffirms its role as a standard-bearer for sustainable practices and supports brands that embody an ethical and innovative vision.
ApexBrasil’s contribution to the advancement of Brazilian ethical fashion
ApexBrasil, a governmental agency committed to fostering trade and investment, actively assists Brazilian small and medium-sized enterprises in the fashion industry, enhancing their access to international markets. The sponsorship of Brazilian brands at “Beyond the Claim” signifies a crucial advancement in solidifying Brazil’s status as a global leader in sustainable fashion.
A collective dedication to a sustainable future
The partnership between ApexBrasil and WSO underscores the significance of uniting efforts to advance a more sustainable and environmentally responsible fashion industry. The involvement of premium Brazilian brands, in conjunction with carefully chosen international counterparts, illustrates the increasing emphasis on sustainable practices and innovation within the sector.
About the brands:
Alina Amaral (@alinaamaraloficial)– Hailing from Alagoas, Alina Amaral reimagines traditional embroidery, converting memories into fashion. The production is entrusted to women’s organizations, fostering affection, income, and a positive social impact.
Ana de Jour (@anadejour)– Hailing from São Paulo, Ana de Jour honors silk as a prestigious raw material, crafting exclusive, limited-edition dresses that highlight sophistication and resilience.
Celeste (@celeste.com.vc)– Located in Minas Gerais, Celeste designs swimwear that harmonizes comfort, aesthetics, and environmental consciousness, utilizing biodegradable materials and hand-embroidered kimonos.
Ludimila Heringer (@ludimilaheringer)– Hailing from Pará, Ludimila creates fashion utilizing natural dyes and botanical prints, with each design reflecting the intersection of art, sustainable fibers, and reverence for nature.
Natural Cotton Color (@natural_cotton_color)– Hailing from Paraíba, this brand presents modern tailoring crafted with local artisanship. The designs are fashioned from naturally colored organic cotton, thereby eliminating the need for dyes and fostering a beneficial social and environmental impact.
Villa Dharma (@villadharma)– Hailing from Rio Grande do Norte, Villa Dharma specializes in sustainable fibers and natural dyes, crafting artisanal pieces that harmonize tradition with mindful aesthetics.