Milan, 19 of April 2023. The Brazilian Trade and Investment Promotion Agency (ApexBrasil) has received the « Friend of the Earth 2023 Sustainability Award » in recognition of its outstanding efforts to promote sustainable practices with exporting Brazilian companies.
The award ceremony took place at « Sustainable Friends », the Friend of the Earth showroom and flagship store in Milan (Galleria Passarella 1). The store showcases several sustainable Brazilian brands: Natural Cotton Color, Trópicca, Celeste, Demodê Ateliê and Crina.
The event was attended by Jorge Viana (President of ApexBrasil), Ambassador Hadil da Rocha Viana (Consul General of Brazil) and Paolo Bray (Founder and Director of Friend of the Earth and the World Sustainability Organization) as well as other representatives of the Brazilian Consulate and Brazilian companies’ associations.
Paolo Bray also interviewed the president of ApexBrasil and the Consul General of Brasil, in the “Sustainable Friends” store. The honorable guests explained ApexBrasil’s activities, its support for Brazilian brands and the initiatives of the Consulate to promote sustainable practices.
“We are glad to promote sustainable Brazilian brands and companies in Italy and worldwide, with the support of ApexBrasil.” comments Paolo Bray “Italian consumers identify Brazilian products with biodiversity and respect of nature and wildlife: our organization verifies with Friend of the Sea and Friend of the Earth certifications their environmental commitment”.
Additional information on Apex and the World Sustainability Organization
ApexBrasil promotes Brazilian products and services abroad and attracts foreign investment to the Brazilian economy’s strategic sectors. ApexBrasil has projects in many sectors including food, mechanical, furniture and fashion.
Brazil is the largest economy in Latin America and it is among the top 15 economies in the world. It combines 12% of the world’s water supply with one of the globe’s largest arable land areas. Brazilian agricultural production has been steadily rising in recent decades. The Brazilian Ministry of Agriculture the provides several incentive programmes for sustainable agriculture and farming.
The World Sustainability Organization is the only organization proposing two consumer friendly logos (Friend of the Sea and Friend of the Earth), which can potentially certify sustainability for the whole food range (seafood and agro) as well as non food products and services. WSO delivers the certifications based on 30 years experience in the field, in full independence and by mean of audits of accredited certification bodies.
WSO’s activity is international in scope and multiproduct.
Friend of the Sea has become the leading certification standard for products and services which respect and protect the marine environment. Products from companies in more than 80 countries have been certified, including Brazil.
Friend of the Earth — a project of the World Sustainability Organization — was launched in 2018 to promote sustainable farming practices and to certify products from environmentally and biodiversity-friendly agriculture. Over the years, Friend of the Earth has become the leading international certification logo for agro-food and has also developed certification standards for non-food products and services, such as textiles, fashion, cosmetics and tourism.
WSO has started its collaboration with Brazil with the Sustainable Fashion Project.The first brands that obtained the Certification were Natural Cotton Color and Crina, other brands started the process of Certification (Trópicca, Celeste, and Demodê Ateliê). Others brands (Carolina Bortolini and Ricco Bracco) started a collaboration.
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