Comunicados de prensa Archives | Friend of the Earth

Camila Machado: Reinventing Haute Couture Through Organic Waste and Botanical Prints.

13/05/2026

In a fashion system defined by acceleration, overproduction, and standardisation, Brazilian designer and textile artist Camila Machado proposes an alternative model rooted in slowness, material intelligence, and environmental reciprocity. Positioned between haute couture, textile art, and ecological practice, her work reflects a wider transformation in the luxury industry, where craftsmanship, traceability, and sustainability are becoming structural values rather than […]

Can Artisanal Fashion Curb Overproduction?

03/04/2026

Can Artisanal Fashion Curb Overproduction? Each year, the global fashion industry produces more than 100 billion garments, yet only up to 40% is purchased. What was once a system of efficiency has gradually shifted into one of excess, with significant environmental and social consequences. Against this backdrop, artisanal fashion is experiencing a notable resurgence. Driven by growing consumer awareness, it challenges […]

Fashion, Jewellery and Sustainability: Over 40% of Global Consumers Demand Ethics and Transparency

10/03/2026

In the aftermath of Milan Fashion Week, while sustainable fabrics and silhouettes dominated the spotlight, a chapter often overlooked, such as jewellery, is quietly gaining momentum behind the scenes. 41% of global consumers are interested in responsible jewellery, but only 12% is actually recycled. In Italy, 87% consider sustainable jewellery appealing, although less than half […]

The Sustainability World Mourns the Loss of Franco Bray, President of the World Sustainability Organization

05/02/2026

It is with profound sadness that the World Sustainability Organization (WSO) announces the passing of its President, Franco Bray, who died at the age of 97.A figure of great human and intellectual depth, Franco Bray, an international expert in food technology, was a fundamental pillar of the organisation’s foundation and development. A Life Defined by Vision […]

Pizza gets a new container: PALCOSCENICO awarded Friend of the Earth Sustainable Packaging Certification.

08/01/2026

A reusable system with the potential to eliminate millions of single-use pizza boxes every year In a country where 2.7 billion pizzas are produced each year, the environmental impact of disposable packaging is major. If just 10% of pizza consumption were to switch to a reusable system, it would be possible to avoid 40.500 tonnes […]

Beyond the Claim 2025: The Fourth Edition of the Sustainable Fashion Show by Friend of the Earth in Milan

03/10/2025

Friend of the Earth once again took centre stage during the days of Milan Fashion Week with the fourth edition of “Beyond the Claim” – The Makers Matter, an event promoted by Friend of the Earth, a project of the World Sustainability Organization (WSO), for the certification of products and services that respect the environment and endangered species. […]

“Beyond the Claim” 2025: The Fourth Edition of WSO’s Sustainable Fashion Show in Milan

24/09/2025

The World Sustainability Organization returns to centre stage during the days of Milan Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring/Summer 2026 collections. The event will take place on Thursday, 25 September at 5 pm at the Istituto dei Ciechi in Milan, a symbolic venue that will host this important […]

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