The World Sustainability Organization returns to centre stage during the days of Milan Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring/Summer 2026 collections.
The event will take place on Thursday, 25 September at 5 pm at the Istituto dei Ciechi in Milan, a symbolic venue that will host this important occasion dedicated to sustainable fashion.
The show is held under the banner of the Friend of the Earth certification, an international programme that sets rigorous sustainability standards for the fashion industry. This certification ensures transparency and accountability across the entire supply chain, promoting environmentally responsible practices. Through Friend of the Earth, the WSO is committed to guiding the industry towards a more conscious future, collaborating with brands that share values of sustainability and innovation.
One of the featured brands in the 4th edition of “Beyond the Claim Sustainable Fashion Show” is Alina Amaral
Alina Amaral’s participation in the show is supported by Texbrasil — the Brazilian Textile and Fashion Industry Internationalization Program — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency)
Alina Amaral is far more than a fashion label: it is an extension of the art, culture and soul of Brazil’s Northeast. Founded by designer Alina Amaral, originally from Alagoas, the brand seeks to rediscover and celebrate handcrafted artistry, transforming traditional techniques into contemporary, meaningful, and unique garments.
Each collection is rooted in deep stories, heritage and personal connections, creating a bridge between Brazil’s heartland and the wider world.
Alina Amaral’s original designs highlight the strength of local identity through the use of natural fabrics, hand embroidery and finishes that honour both time and the creative process. For the brand, wearing its pieces is not simply dressing—it is an act of expression, respect and beauty that moves and connects.
The collection features collaborations with the brands Vedac, Patricia Melro, Criativ Art and Meunord.
About ApexBrasil:
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
