From the start, two guiding principles have defined Do We: humanity and quality. This brand, launched in March 2024, has quickly made its mark, achieving impressive sales in its first few months, bringing innovative products and projects daily.
The choice of partnering with the World Sustainable Foundation arose from a strong desire to raise awareness amongst buyers when purchasing.
The first thread is humanity – the guiding principle striving for a better, safer, and fairer world. Quality follows its steps – a thread that brings out the best of the best. Where these threads meet, the brand “Do We” was born. Do We represents the parallel development of high-quality materials, blending the latest trends with timeless classics, promoting social equality, caring for animals, and protecting our planet? This is a brand where even the smallest step is crucial on the path to the ultimate goal.
Do We’s commitment to quality ensures durability, preservation, softness, and comfort, while their designs symbolize simplicity and recognition. One of the greatest athletes and proud founder, Ivan Perišić, embodies this ethos. His leadership, alongside Julija Hrstic‘s dedication to following the brand and overseeing new creations, ensures that Do We continues to innovate and inspire.
Commitment to Sustainability
At Do We, sustainability is not just a buzzword—it’s the foundation of the business’s philosophy and the guiding principle behind every decision. We’re proud to weave environmental consciousness into every fibre of our brand, ensuring that our products are stylish, high-quality, and kind to our planet”, says Julija.
Natural Materials for Sustainable Fashion
Do We’s clothing is crafted predominantly from natural materials? “Fashion should not come at the expense of the environment, so we source fabrics that are both gentle on the earth and luxurious to wear. By choosing natural fibres, we reduce our ecological footprint and provide our customers with sustainable and durable garments.”
Eco-Friendly Packaging
Do We uses cardboard bags for all its packaging needs, ensuring that all materials are recyclable and biodegradable. This choice helps minimise waste and reduce the environmental impact of all products: from the moment they leave the store to when they reach your door step.
Animal-Friendly Practices
All garments and products at Do We are entirely free from any animal-derived materials. This commitment not only aligns with the brand’s values but also ensures that all production is cruelty-free and accessible to those who prioritise animal welfare in their purchasing decisions.
Partnerships with Leading Sustainability Organizations
Do We has partnered with leading sustainability organisations, including the World Sustainability Foundation (WSF). These collaborations allow us to support and participate in initiatives that protect biodiversity and preserve the health of our planet’s ecosystems. Together, we work towards safeguarding the Earth and the Sea, ensuring a brighter, more sustainable future for all.
Donation Scheme Initiative
Do We is excited to implement a donation scheme where, with every purchase, customers can choose where 10% of their purchase will be donated. One of these options is the World Sustainability Foundation (WSF), which cares for over 50 conservation projects globally, from endangered species to habitats. The WSF not only develops its conservation projects but also supports and collaborates with NGOs and local communities in protecting endangered marine and terrestrial species and landscapes. Raising public awareness is critical to reversing the trend and reducing human environmental impact.
About the World Sustainability Foundation
The World Sustainability Foundation (WSF) is a non-profit segment of the World Sustainability Organization (WSO), aiming to protect and improve the environment by promoting a culture of sustainable development. Chaired by economist and environmentalist Paolo Bray, the foundation’s commitments include land enhancement, protection of marine and terrestrial resources and habitats, and the development of campaigns to protect endangered species.
The WSF is also active in citizen awareness, providing outreach materials and support to companies regarding sustainable production and new technologies. It is involved in tens of conservation projects worldwide, including those in Italy, Madagascar, the Galapagos, Peru, Mongolia, and Vietnam. This work is done through a collaborative network of states, institutions, research centres, universities, and businesses certified by Friend of the Sea® or Friend of the Earth®.
