Mark your calendars for an extraordinary celebration of fashion and sustainability at Friend of the Earth’s Sustainable Fashion Show, hosted at the Museo Nazionale Scienza e Tecnologia Leonardo Da Vinci in Milan. This unique event will feature a dozen Friend of the Earth certified sustainable brands, each highlighting their commitment to responsible practices through stunning garments. Set against the backdrop of one of Milan’s most iconic venues, this event is a must-attend for fashion enthusiasts, sustainability advocates, and anyone eager to make a positive impact on the planet.
The event will begin with insightful discussions on the current state of sustainable fashion, as well as the importance of obtaining recognition and certifications for sustainable products and services. Industry experts, designers, and leaders will engage in inspiring dialogues, exploring the challenges and opportunities of adopting sustainable practices in the fashion industry. These discussions aim to empower the next generation of designers, equipping them with the knowledge and tools to incorporate sustainability into their work. Whether you’re an aspiring designer, a seasoned professional, or someone who cares about the planet’s future, you’ll leave with a deeper understanding of sustainable fashion.
The highlight of the day will be the “Beyond the Claim 3rd Edition Fashion Show.” This runway event will be a visual delight, showcasing creativity and innovation in sustainable fashion. Each piece on the runway will tell a story of commitment and responsibility, offering a vision for a future where fashion respects both people and the environment. Friend of the Earth certified designers from around the world will push the boundaries of traditional fashion, creating garments that are not only beautiful but also environmentally conscious.
Brands from all corners of the globe will bring their unique aesthetics and approaches to sustainability. For example, you might see a collection from a South American label promoting organic cotton and natural dyes, or an American brand transforming upcycled materials into high fashion. European designers will also be well-represented, blending traditional craftsmanship with modern, eco-friendly techniques. Each collection is a celebration of cultural richness and environmental responsibility, redefining what it means to be fashionable.
Friend of the Earth is a well-regarded certification that endorses sustainable methods and services. It aims to promote and highlight the social and environmental responsibilities of certified entities. For a brand to be deemed sustainable, it must:
- Extend the lifecycle of materials,
- Minimize waste,
- Mitigate the environmental impact associated with production and consumption.
To learn more: Sustainable fashion
The event doesn’t end with the runway show. After the final model has left the catwalk, join us for drinks and networking. This is a rare opportunity to connect with like-minded individuals who share your passion for sustainability. Whether you’re looking to exchange ideas, form new collaborations, or simply meet the designers behind the collections, this post-show gathering is the perfect way to conclude an inspiring day. You’ll leave not only with new contacts but also with a renewed commitment to making sustainable fashion the new standard.
Don’t miss the chance to witness the future of fashion in one of the world’s most vibrant fashion capitals.
Spread the word, invite your friends, and join us for an event that promises to be as enlightening as it is stylish.
For more information and to get involved, please contact press@wsogroup.org
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