{"id":73165,"date":"2026-04-03T16:08:09","date_gmt":"2026-04-03T14:08:09","guid":{"rendered":"https:\/\/friendoftheearth.org\/?p=73165"},"modified":"2026-04-03T16:14:45","modified_gmt":"2026-04-03T14:14:45","slug":"can-artisanal-fashion-curb-overproduction","status":"publish","type":"post","link":"https:\/\/friendoftheearth.org\/pt-pt\/can-artisanal-fashion-curb-overproduction\/","title":{"rendered":"Can Artisanal Fashion Curb Overproduction?"},"content":{"rendered":"\n<p><em>Can Artisanal Fashion Curb Overproduction?<\/em><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">Each year,\u00a0<b>the global fashion industry produces more than\u00a0<\/b><span style=\"color: #339966;\"><b><a style=\"color: #339966;\" title=\"https:\/\/www.earthday.org\/campaign\/sustainable-fashion\/#:~:text=The%20fashion%20industry%20produces%20100%20billion%20garments%20a,1%25%20of%20all%20discarded%20clothing%20is%20actually%20recycled.\" href=\"https:\/\/www.earthday.org\/campaign\/sustainable-fashion\/#:~:text=The%20fashion%20industry%20produces%20100%20billion%20garments%20a,1%25%20of%20all%20discarded%20clothing%20is%20actually%20recycled.\" target=\"_blank\" rel=\"noopener\">100 billion garments<\/a><\/b><\/span><b>, yet\u00a0<\/b><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.trvst.world\/sustainable-living\/fashion\/what-and-the-why-of-overproduction-in-fashion\" target=\"_blank\" rel=\"noopener\">only up to 40% is purchased<\/a><\/span><b>.<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">What was once a system of efficiency has gradually shifted into one of excess, with\u00a0<b>significant environmental and social consequences.<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Against this backdrop<b>, artisanal fashion<\/b>\u00a0is experiencing a notable resurgence. Driven by\u00a0<b>growing consumer awareness<\/b>, it challenges the logic of fast fashion and offers a more considered approach to production.<\/span><\/p>\n<h2><b>The Return of Craftsmanship<\/b><\/h2>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">At its core,\u00a0<span style=\"color: #2828da;\"><span style=\"color: #339966;\"><a style=\"color: #339966;\" title=\"https:\/\/fashion.sustainability-directory.com\/term\/artisanal-fashion-systems\" href=\"https:\/\/fashion.sustainability-directory.com\/term\/artisanal-fashion-systems\" target=\"_blank\" rel=\"noopener\">artisanal fashion<\/a><\/span>\u00a0<\/span>places\u00a0<b>human skill and creativity<\/b>\u00a0at the centre of production. Rooted in traditional techniques, local supply chains and cultural heritage, it offers an\u00a0<b>alternative to the uniformity of mass manufacturing<\/b>. Many such models also integrate more responsible material choices and production methods.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">However, scaling this approach remains a\u00a0<b>challenge<\/b>. Smaller supply chains often lack the\u00a0<b>infrastructure and technological tools<\/b>\u00a0needed to grow efficiently or\u00a0<b>communicate<\/b>\u00a0their sustainability value.\u00a0<b>Traceability,<\/b>\u00a0in particular, remains a critical issue, with many independent producers struggling to monitor materials and processes throughout the production cycle.<\/span><\/p>\n<h2><b>Ana de Jour: A Case Study in Responsible Production<\/b><\/h2>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">Brazilian label\u00a0<span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.instagram.com\/anadejour\" target=\"_blank\" rel=\"noopener\">Ana de Jour<\/a><\/span>\u00a0provides a concrete example of how artisanal fashion can respond to\u00a0<b>overproduction.<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">The brand operates on a made-to-order basis<b>, eliminating excess inventory<\/b>\u00a0and producing garments solely in response to actual demand. This approach reduces waste while enabling more precise control over raw materials.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Collections are developed primarily using\u00a0<b>natural fibres<\/b>\u00a0such as silk, alongside regenerated cellulosic fibres including lyocell and modal produced by Lenzing. Resource efficiency extends across the entire production process:\u00a0<b>surplus fabrics are repurposed<\/b>\u00a0into packaging or used in creative collaborations, contributing to a longer material lifecycle.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">For more than ten years, Ana de Jour has collaborated with the same Brazilian textile suppliers, ensuring consistency in\u00a0<b>quality, traceability and production stability<\/b>.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">From a design perspective, the brand combines contemporary aesthetics with traditional craftsmanship. Techniques include hand-made pintucks, pleats and pliss\u00e9, as well as embroidery and lace such as fil\u00e9 (linked to the Renascen\u00e7a tradition) and macram\u00e9 developed using silk bias strips.<\/span><\/p>\n<h2><b>Friend of the Earth: The Role of Certification and Transparency<\/b><\/h2>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">As\u00a0<b>transparency<\/b>\u00a0becomes increasingly important in an industry where many brands still lack full supply chain visibility,\u00a0<b>certification\u00a0<\/b>plays a key role in validating\u00a0<b>sustainability claims.<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u00a0<b>Ana de Jour has recently been certified by Friend of the Earth, a project of the World Sustainability Organization<\/b>. The certification ensures\u00a0<b>traceability of raw materials, strict environmental and social criteria, and independent audits,<\/b>\u00a0setting precise sustainability standards for the fashion industry and and accountability throughout the supply chain.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><i>\u201c<b>The decision to obtain the Friend of the Earth certification was a natural consequence<\/b>\u00a0of the way Ana de Jour has always operated,\u201d\u00a0<\/i>says the brand\u2019s founder<i>. \u201cFrom the beginning, the focus has been on durability, conscious production and handmade work.\u201d<\/i><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Clear communication<\/b>\u00a0is also central to the brand\u2019s strategy. Through social media, it actively shares information about materials and production processes, an approach still not widely adopted across the sector.\u00a0<b>In this context, Friend of the Earth represents a credible partner, particularly in light of evolving regulatory frameworks.<\/b><\/span><\/p>\n<h2><b>International Recognition<\/b><\/h2>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Ana de Jour\u2019s commitment to sustainable, artisanal fashion has earned the brand\u00a0<b>international visibility,<\/b>\u00a0validated by Friend of the Earth.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">The brand was among\u00a0<b>thirteen international labels selected by Friend of the Earth<\/b>\u00a0to participate in the\u00a0<span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/friendoftheearth.org\/pt-pt\/beyond-the-claim-2025-the-fourth-edition-of-the-sustainable-fashion-show-by-friend-of-the-earth-in-milan\/\" target=\"_blank\" rel=\"noopener\">fourth edition of Beyond the Claim<\/a><\/span>, a collective\u00a0<b>sustainable fashion show<\/b>\u00a0held during the days of the\u00a0<b>Milan Fashion Week 2025<\/b>\u00a0at the Istituto dei Ciechi in Milan<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Its collection stood out for its use of colour<b>, craftsmanship<\/b>\u00a0and distinctive design, demonstrating how sustainability can support, rather than limit<b>, creative expression.<\/b><\/span><\/p>\n<h2><b>A Model for the Future?<\/b><\/h2>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">While artisanal fashion alone cannot fully resolve the structural challenges of overproduction, it represents a\u00a0<b>credible and increasingly scalable alternative.<\/b>\u00a0By aligning production with actual demand, preserving traditional craftsmanship, and prioritising transparency<b>, brands like Ana de Jour, supported by certifications like Friend of the Earth<\/b>, show that a more balanced, responsible, and inspiring fashion system is possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can Artisanal Fashion Curb Overproduction? Each year,\u00a0the global fashion industry produces more than\u00a0100 billion garments, yet\u00a0only up to 40% is purchased. What was once a system of efficiency has gradually shifted into one of excess, with\u00a0significant environmental and social consequences. Against this backdrop, artisanal fashion\u00a0is experiencing a notable resurgence. Driven by\u00a0growing consumer awareness, it challenges [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":73166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1161,1060,970],"tags":[],"class_list":["post-73165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news-en","category-press-releases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Artisanal Fashion Curb Overproduction? | Friend of the Earth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendoftheearth.org\/pt-pt\/can-artisanal-fashion-curb-overproduction\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Artisanal Fashion Curb Overproduction? | Friend of the Earth\" \/>\n<meta property=\"og:description\" content=\"Can Artisanal Fashion Curb Overproduction? Each year,\u00a0the global fashion industry produces more than\u00a0100 billion garments, yet\u00a0only up to 40% is purchased. What was once a system of efficiency has gradually shifted into one of excess, with\u00a0significant environmental and social consequences. Against this backdrop, artisanal fashion\u00a0is experiencing a notable resurgence. 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