{"id":69361,"date":"2025-09-05T10:42:09","date_gmt":"2025-09-05T08:42:09","guid":{"rendered":"https:\/\/friendoftheearth.org\/?p=69361"},"modified":"2025-09-10T17:29:00","modified_gmt":"2025-09-10T15:29:00","slug":"natural-cotton-color-brings-brazilian-heritage-to-milan","status":"publish","type":"post","link":"https:\/\/friendoftheearth.org\/pt-pt\/natural-cotton-color-brings-brazilian-heritage-to-milan\/","title":{"rendered":"Natural Cotton Color brings Brazilian heritage to Milan with the \u201cTropeiros da Borborema\u201d collection"},"content":{"rendered":"\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The\u00a0<a title=\"World Sustainability Organization\" href=\"https:\/\/www.wsogroup.org\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">World Sustainability Organization<\/span><\/a>\u00a0returns to centre stage during the days of Milan\u00a0Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring\/Summer 2026 collections.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The event will take place on <b>Thursday, 25 September at 5 pm at the Istituto dei Ciechi in Milan<\/b>, a symbolic venue that will host this important occasion dedicated to sustainable fashion.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The show is held under the banner of the\u00a0<a title=\"Friend of the Earth\" href=\"https:\/\/friendoftheearth.org\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">Friend of the Earth<\/span><\/a>\u00a0certification, an international programme that sets rigorous sustainability standards for the fashion industry. This certification ensures transparency and accountability across the entire supply chain, promoting environmentally responsible practices. Through\u00a0Friend of the Earth, the WSO is committed to guiding the industry towards a more conscious future, collaborating with brands that share values of sustainability and innovation.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">One of the featured brands in the 4th edition of &#8220;<a title=\"Beyond the Claim Sustainable Fashion Show\" href=\"https:\/\/friendoftheearth.org\/pt-pt\/certified-sustainable-fashion-brands-hit-the-runway-in-milan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">Beyond the Claim Sustainable Fashion Show<\/span><\/a>&#8221; is\u00a0<b><a href=\"https:\/\/naturalcottoncolor.com.br\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">Natural Cotton Color<\/span><\/a>\u00a0(NCC)<\/b>, which will be taking part presenting the collection\u00a0Tropeiros da Borborema\u201d. The collection pays tribute to the pioneers who facilitated cotton trade in the Para\u00edba region during\u00a0\u201cWhite Gold\u201d cycle.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">Natural Cotton Color\u2019s participation in the show is supported\u00a0by\u00a0<a title=\"Texbrasil\" href=\"https:\/\/texbrasil.com.br\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">Texbrasil<\/span><\/a>\u00a0\u2014 the Brazilian Textile and Fashion Industry Internationalization Program \u2014 the result of a partnership between\u00a0<a title=\"Abit\" href=\"https:\/\/www.abit.org.br\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">Abit<\/span><\/a>\u00a0(Brazilian Textile and Apparel Industry Association) and\u00a0<\/span><span style=\"font-family: 'Arial',sans-serif; color: #007c44;\"><a title=\"ApexBrasil\" href=\"https:\/\/apexbrasil.com.br\/br\/en.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #007c44; text-decoration: none; text-underline: none;\">ApexBrasil<\/span><\/a>\u00a0<\/span><span style=\"font-family: 'Arial',sans-serif; color: black;\">(Brazilian Trade and Investment Promotion Agency).<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">Blending the cultural heritage of the sert\u00e3o with contemporary and sustainable design, the collection is inspired by the memories of founder\u00a0<b>Francisca Vieira<\/b>, herself the daughter and granddaughter of tropeiros. It makes use of naturally coloured organic cotton, which grows in shades of beige and brown in Para\u00edba.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">For women, the collection features organic cotton and silk dresses, cloaks and coats inspired by traditional travelling garments, as well as dresses reinterpreted with natural fabrics and artisanal applications. For the first time, the brand has incorporated crystals into the garments, representing the wealth cotton once brought to Para\u00edba.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">Tradition is reimagined through layered looks that recall the iconic leather jacket, hats redesigned in contemporary versions, and the revival of\u00a0<i>fuxico<\/i>\u00a0\u2013 an ancient hand-stitching technique that today becomes a refined decorative detail on dresses and accessories. For men, the collection includes monochrome suits and hand-embroidered pyjamas.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The collection also reflects the history of Para\u00edba\u2019s cotton, which during the\u00a0<i>White Gold<\/i>\u00a0cycle (1860\u20131930) made the state the world\u2019s second largest cotton producer, surpassed only by Liverpool, England.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\"><i>\u201c<\/i>The saga of the tropeiros was essential to the Para\u00edba cotton trade, leaving a legacy of courage, community and resilience,\u201d\u00a0<b>Francisca emphasises<\/b>.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">Natural Cotton Color reaffirms its social and environmental commitment by using cotton grown without irrigation or chemical dyes, saving up to 87.5% of water. The collection also highlights the craftsmanship of local lace makers, weavers and embroiderers.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The collection features collaborations with designer <\/span><span style=\"font-family: 'Arial',sans-serif; color: black;\"><strong><a title=\"L\u00e9o Mendon\u00e7a\" href=\"https:\/\/www.instagram.com\/leomendonca01\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">L\u00e9o Mendon\u00e7a<\/span><\/a><\/strong>, and brands<b>\u00a0<a title=\"Makano\" href=\"https:\/\/www.facebook.com\/makanonatural\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">Makano<\/span><\/a>, <a title=\"Maria Karaguat\u00e1\" href=\"https:\/\/www.mariakaraguata.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">Maria Karaguat\u00e1<\/span><\/a>, <a title=\"Pacoa Eco\" href=\"https:\/\/pacoaeco.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">PacoaEco<\/span><\/a>, <a title=\"Virg\u00ednia Barros\" href=\"https:\/\/www.instagram.com\/virginiabarrosoficial\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">Virg\u00ednia Barros<\/span><\/a>,\u00a0<a title=\"Texpar and Dalila T\u00eaxtil\" href=\"https:\/\/ecommerce.dalilatextil.com.br\/?srsltid=AfmBOopgKGwJ7MR8Ds23MCpvmDQAPw--ll7dXLdWzwVunk7w4qG_Kb8E\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">Texpar and Dalila T\u00eaxtil<\/span><\/a><\/b>, and is sponsored by\u00a0<b><a title=\"C\u00edrculo\" href=\"https:\/\/www.instagram.com\/circuloworld\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">C\u00edrculo<\/span><\/a><\/b>\u00a0and\u00a0<b><a title=\"Swarovski\" href=\"https:\/\/www.swarovski.com\/it-IT\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=15763046328&amp;utm_adgroup=&amp;utm_term=&amp;utm_id=15763046328&amp;creative=634517817119&amp;device=c&amp;placement=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=15763046328&amp;gbraid=0AAAAADgqjmxHB8NgNv3H3idSujlwFgIF9&amp;gclid=Cj0KCQjw8eTFBhCXARIsAIkiuOx427dYb0eg6qIE0BXx0X021BOYUc_TPNeUCYyJZ5pKsKKeV1bFL6AaAu-oEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #007c44;\">Swarovski.\u00a0<\/span><\/a><\/b><\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><b><span style=\"font-family: 'Arial',sans-serif; color: black;\">About ApexBrasil:\u00a0<\/span><\/b><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; line-height: 19pt; text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif; color: black;\">The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the\u00a0development of the competitiveness of Brazilian companies and the country.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0World Sustainability Organization\u00a0returns to centre stage during the days of Milan\u00a0Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring\/Summer 2026 collections. The event will take place on Thursday, 25 September at 5 pm at the Istituto dei Ciechi in Milan, a symbolic venue that will host [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":69468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1161,1060,970],"tags":[],"class_list":["post-69361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news-en","category-press-releases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natural Cotton Color brings Brazilian heritage to Milan with the \u201cTropeiros da Borborema\u201d collection | Friend of the Earth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendoftheearth.org\/pt-pt\/natural-cotton-color-brings-brazilian-heritage-to-milan\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Cotton Color brings Brazilian heritage to Milan with the \u201cTropeiros da Borborema\u201d collection | Friend of the Earth\" \/>\n<meta property=\"og:description\" content=\"The\u00a0World Sustainability Organization\u00a0returns to centre stage during the days of Milan\u00a0Fashion Week with a collective runway show featuring 13 carefully selected brands, ready to unveil their new Spring\/Summer 2026 collections. 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