{"id":67238,"date":"2025-07-18T16:57:41","date_gmt":"2025-07-18T14:57:41","guid":{"rendered":"https:\/\/friendoftheearth.org\/?p=67238"},"modified":"2025-07-18T16:58:09","modified_gmt":"2025-07-18T14:58:09","slug":"conscious-luxury-speaks-brazilian-the-new-sustainable-elegance","status":"publish","type":"post","link":"https:\/\/friendoftheearth.org\/pt-pt\/conscious-luxury-speaks-brazilian-the-new-sustainable-elegance\/","title":{"rendered":"Conscious luxury speaks Brazilian: the new sustainable elegance."},"content":{"rendered":"\n<p align=\"justify\"><span><span style=\"color: #000000; font-family: Arial, Helvetica;\">In a rapidly evolving world, where high-end fashion faces the necessity of a more sustainable future, Brazil emerges as a protagonist of a new narrative: that of conscious luxury. Through artisanal excellence, bespoke tailoring, and a deep connection with local culture, Brazilian brands\u00a0<\/span><span style=\"color: #2828da; font-family: Arial, Helvetica;\">Val Valadares<\/span><span style=\"font-family: Arial, Helvetica;\">,\u00a0<a title=\"Camila Machado Ateli\u00ea\" href=\"https:\/\/www.instagram.com\/camilamachadoatelie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Camila Machado Ateli\u00ea<\/span><\/a>, and\u00a0<a title=\"LBF\" href=\"https:\/\/www.instagram.com\/lbfsemijoiasoficial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">LBF<\/span><\/a>\u00a0are redefining sustainable elegance, bringing a message of authentic beauty and environmental responsibility to the international stage.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Val Valadares: The strength of quilombola tradition<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Born in a quilombola community in Jacund\u00e1, in the state of Par\u00e1, Val Valadares has transformed personal challenges into a journey of hope and creativity. Taught by her grandmother, tailoring became not just a passion but a means to enhance Marajoara culture through the creation of sustainable, high-quality garments. &#8220;<i>My mission is to tell stories of resilience and beauty, using natural materials and artisanal techniques that respect the environment and our roots,<\/i>&#8221;\u00a0<b>says Val.<\/b>\u00a0Recognised by SEBRAE Par\u00e1 and invited to reinterpret the Marajoara shirt for COP 30, her brand is now a symbol of Brazilian sustainable fashion worldwide.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Camila Machado Ateli\u00ea: The art of celebrating freedom and love<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Camila Machado Ateli\u00ea creates wedding dresses that enhance the natural beauty of free and in-love women, made entirely by hand using moulage techniques, botanical printing, and natural dyeing. &#8220;<i>We recover ancient knowledge and combine it with new technologies to create garments that speak of love, energy, and dignity,<\/i>&#8221;\u00a0<b>explains Camila<\/b>. The use of natural and national raw materials, from silk to lace, ensures deep respect for the skin and the environment, while the work of artisans makes each dress a unique story of emotions and tradition.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>LBF: Plated jewellery between tradition and innovation<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Founded in 2010 by L\u00e9ia Moraes, LBF is a reference in the high-quality plated jewellery sector. With over 28 years of experience in the industry, L\u00e9ia, together with her daughter Brunna, has built a brand that combines sophistication, trend, and sustainability. &#8220;<i>Our attention to detail and choice of top-quality materials reflect our commitment to responsible luxury,<\/i>&#8221;\u00a0<b>says Brunna Moraes<\/b>. By participating in major industry events and maintaining a transparent relationship with customers, LBF distinguishes itself through its excellent service and shared vision of growth.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>Friend of the Earth and the new paradigm of luxury<\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">All three brands entered the process of certification by\u00a0<a title=\"Friend of the Earth\" href=\"https:\/\/friendoftheearth.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2828da;\">Friend of the Earth<\/span><\/a>, an international programme that promotes rigorous sustainable standards in the fashion sector. This recognition underscores the concrete commitment of Val Valadares, Camila Machado Ateli\u00ea, and LBF in building a transparent and sustainable supply chain, capable of combining beauty, craftsmanship, and respect for the planet. These Brazilian brands thus embody a new elegance, where luxury is not just aesthetics but a conscious act of love towards culture, people, and the environment. Their story and work represent an invitation to rethink fashion as a tool for change, valuing craftsmanship and bespoke tailoring as pillars of a more sustainable future.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a rapidly evolving world, where high-end fashion faces the necessity of a more sustainable future, Brazil emerges as a protagonist of a new narrative: that of conscious luxury. Through artisanal excellence, bespoke tailoring, and a deep connection with local culture, Brazilian brands\u00a0Val Valadares,\u00a0Camila Machado Ateli\u00ea, and\u00a0LBF\u00a0are redefining sustainable elegance, bringing a message of authentic [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":67239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1161,1060,970],"tags":[],"class_list":["post-67238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news-en","category-press-releases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conscious luxury speaks Brazilian: the new sustainable elegance. | Friend of the Earth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendoftheearth.org\/pt-pt\/conscious-luxury-speaks-brazilian-the-new-sustainable-elegance\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conscious luxury speaks Brazilian: the new sustainable elegance. | Friend of the Earth\" \/>\n<meta property=\"og:description\" content=\"In a rapidly evolving world, where high-end fashion faces the necessity of a more sustainable future, Brazil emerges as a protagonist of a new narrative: that of conscious luxury. 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