Friend of the Earth® and Somali Giraffe Project save reticulated giraffes from extinction  


Friend of the Earth®, a project of globally leading sustainability organization, World Sustainability Organization has joined forces with the Somali Giraffe Project to conserve the Reticulated Giraffe in Kenya.   Founded in 2016 by sustainability expert Paolo Bray, who has been engaged in the protection of endangered species for over 30 years; Friend of the Earth® holds […]

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ApexBrasil receives Friend of the Earth 2023 Sustainability Award


Milan, 19 of April 2023. The Brazilian Trade and Investment Promotion Agency (ApexBrasil) has received the «Friend of the Earth 2023 Sustainability Award» in recognition of its outstanding efforts to promote sustainable practices with exporting Brazilian companies.   The award ceremony took place at «Sustainable Friends», the Friend of the Earth showroom and flagship store […]

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The World Sustainability Organization presents Friend of the Sea and Friend of the Earth sustainability certifications at the Albanian Agriculture Days Expo


Agri-food is one of the main sectors of the Balkan countries, particularly Albania. Over 40% of the country’s surface is dedicated to agriculture, which generates roughly 23% of the GDP, providing 43% of jobs. The European “Green Deal” is thus extremely relevant to Albania, aiming at new growth with a focus on environmental and social […]

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The new Friend of the Earth certification rewards sustainable furniture.


During the Salone del Mobile 2023, the week that the city of Milan dedicates to the Design and Furniture sectors, the World Sustainability Organization, through its Friend of the Earth® project, will be launching a new certification standard – Sustainable Furniture – designed specifically for manufacturers who create interior design objects with respect for the environment. […]

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Webinar on “Sustainable cotton production and certification.”   22nd of February 2023 at 3PM (Central Europe Time).


WEBINAR: Sustainable Cotton Production and Certification record Dear Madam/Sir,   Friend of the Earth would like to invite you to the upcoming free of charge webinar on “Sustainable cotton production and certification.”  22nd of February 2023 at 3PM (Central Europe Time).   This webinar can be of interest to:   – Agriculture and farming companies.   – Retail and wholesale chains. […]

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From Italy the World Sustainability Foundation. The Foundation counts conservation projects in more than 40 countries worldwide.


The World Sustainability Foundation makes it possible to actively contribute to conservation and humanitarian initiatives simply by purchasing products certified as sustainable by Friend of the Sea® and Friend of the Earth® Milan-based World Sustainability Foundation (WSF) is a nonprofit with global social solidarity goals. Land enhancement, protection of marine and terrestrial resources and habitats, […]

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