{"id":72766,"date":"2026-03-10T10:35:02","date_gmt":"2026-03-10T09:35:02","guid":{"rendered":"https:\/\/friendoftheearth.org\/?p=72766"},"modified":"2026-03-10T10:35:43","modified_gmt":"2026-03-10T09:35:43","slug":"fashion-jewellery-and-sustainability","status":"publish","type":"post","link":"https:\/\/friendoftheearth.org\/ar\/fashion-jewellery-and-sustainability\/","title":{"rendered":"Fashion, Jewellery and Sustainability: Over 40% of Global Consumers Demand Ethics and Transparency"},"content":{"rendered":"\n

In the aftermath of Milan Fashion Week<\/strong>, while sustainable fabrics and silhouettes dominated the spotlight, a chapter often overlooked, such as jewellery<\/strong>, is quietly gaining momentum behind the scenes.<\/em><\/p>\n

41% of global consumers are interested in responsible jewellery<\/strong><\/a><\/span>,<\/em><\/strong> but only 12% is actually recycled. In Italy, 87% consider sustainable jewellery appealing<\/em><\/strong>, although less than half truly understand what it entails. <\/em><\/p>\n

In a growing market, sustainability in jewellery is emerging as a strategic choice, yet the need for education and transparency<\/strong> in the sector is more pressing than ever.<\/em><\/p>\n

Sustainability in Jewellery: Change is Underway<\/strong><\/p>\n

Fashion and jewellery have always influenced one another, but today their dialogue is more evident than ever. Jewellery no longer merely completes an outfit; it expresses values, identity, and lifestyle<\/strong>. The global market confirms this trend, and not only on the demand side.<\/p>\n

Momentum is also coming from production: 27% of diamond sales now involve lab-grown stones<\/strong>, increasingly perceived as ethical alternatives with a lower environmental impact.<\/p>\n

In Italy, 87% of consumers find sustainable jewellery interesting<\/span><\/strong><\/a>, yet only 40% genuinely understand its meaning.<\/strong><\/p>\n

This highlights that, compared to the well-established discourse on sustainable fashion, there is still considerable room in the jewellery sector for greater consumer education and awareness.<\/strong><\/p>\n

\u00a0Why Jewellery Must Be Sustainable <\/strong><\/p>\n

Traditional production has significant impacts. A single gold wedding band<\/strong> can generate up to 20 tonnes of toxic waste.<\/strong><\/p>\n

Moreover, recycling remains a challenge. Hundreds of billions of litres of water are used each year, yet only 12% of jewellery is recycled.<\/strong><\/span><\/a><\/p>\n

The extraction of precious metals consumes vast amounts of water<\/strong>, contributes to deforestation and water pollution, and often involves supply chains with poor labour conditions and exploitation<\/strong>.<\/p>\n

Choosing sustainable materials such as recycled metals, lab-grown diamonds, or ethically sourced stones<\/strong> not only reduces environmental impact, but also promotes transparency, responsible supply chains, and tangible benefits for local communities<\/strong>, giving jewellery an ethical as well as aesthetic value.<\/p>\n

LBF & Steelship: Sustainable Jewellery Beyond Style<\/strong><\/p>\n

Among the brands bringing sustainability to the forefront of jewellery is LBF<\/strong><\/a><\/span>, a Brazilian jewellery brand<\/strong> that combines traditional craftsmanship, original design, and sustainable practices. Its pieces feature:<\/p>\n