{"id":70063,"date":"2025-10-03T17:29:06","date_gmt":"2025-10-03T15:29:06","guid":{"rendered":"https:\/\/friendoftheearth.org\/?p=70063"},"modified":"2025-10-03T17:29:49","modified_gmt":"2025-10-03T15:29:49","slug":"beyond-the-claim-2025-the-fourth-edition-of-the-sustainable-fashion-show-by-friend-of-the-earth-in-milan","status":"publish","type":"post","link":"https:\/\/friendoftheearth.org\/ar\/beyond-the-claim-2025-the-fourth-edition-of-the-sustainable-fashion-show-by-friend-of-the-earth-in-milan\/","title":{"rendered":"Beyond the Claim 2025: The Fourth Edition of the Sustainable Fashion Show by Friend of the Earth in Milan"},"content":{"rendered":"\n<p align=\"justify\"><span><span style=\"font-family: Arial, Helvetica;\"><a title=\"Friend of the Earth\" href=\"https:\/\/friendoftheearth.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Friend of the Earth<\/span><\/a>\u00a0once again took centre stage during the days of Milan Fashion Week with the fourth edition of \u201cBeyond the Claim\u201d \u2013 The Makers Matter, an event promoted by Friend of the Earth, a project of the\u00a0<a title=\"World Sustainability Organization\" href=\"https:\/\/www.wsogroup.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">World Sustainability Organization<\/span><\/a>\u00a0(WSO), for the certification of products and services that respect the environment and endangered species. The collective fashion show featured\u00a0<b>13 selected brands<\/b>, who presented their new proposals for the Spring Summer 2026 collection. The event\u00a0<b>took place on Thursday, 25 September at 5 PM at the Istituto dei Ciechi di Milano<\/b>, a symbolic venue that hosted this important occasion dedicated to sustainable fashion.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, Helvetica;\">Having successfully supported previous editions,\u00a0<a title=\"ApexBrasil\" href=\"https:\/\/apexbrasil.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">ApexBrasil<\/span><\/a>\u00a0renewed its collaboration with Friend of the Earth to strengthen the presence of excellent Brazilian brands in the global sustainable fashion scene. This year, ApexBrasil sponsored the brands Alina Amaral, Ana de Jour, Celeste, Ludimila Heringer, Natural Cotton Color, and Villa Dharma, who presented their collections alongside other brands selected by Friend of the Earth. The six companies participated through\u00a0<a title=\"Texbrasil\" href=\"https:\/\/texbrasil.com.br\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Texbrasil<\/span><\/a>\u00a0(Brazilian Textile and Fashion Industry Internationalisation Programme), a result of the partnership between\u00a0<a title=\"Abit\" href=\"https:\/\/www.abit.org.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Abit<\/span><\/a>\u00a0(Brazilian Textile and Apparel Industry Association) and ApexBrasil.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\"><b>BRANDS<\/b><\/span><\/p>\n<ul>\n<li><b><a title=\"Alina Amaral\" href=\"https:\/\/alinaamaral.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Alina Amaral<\/span><\/a>:\u00a0<\/b>Alina Amaral transformed traditional artisanal techniques into contemporary garments, telling deep stories and cultural roots of northeastern Brazil with a sustainable and authentic approach<b>.<\/b><\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\"><b>\u00a0<\/b><\/span><\/div>\n<ul>\n<li><b><a title=\"Ana de Jour\" href=\"https:\/\/www.anadejour.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Ana de Jour<\/span><\/a><\/b>: This brand celebrated timeless elegance and authentic femininity, producing garments made with certified raw materials and artisanal attention, prioritising sustainability at every stage of production.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Celeste\" href=\"https:\/\/www.celestecomvc.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Celeste<\/span><\/a>:\u00a0<\/b>Specialising in sustainable beachwear, Celeste used certified and biodegradable materials, promoted conscious consumption and collaborated with local artisans to enhance tradition and innovation.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Esm\u00e9e\" href=\"https:\/\/www.esmee-e.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Esm\u00e9e-e<\/span><\/a>:\u00a0<\/b>A British brand specialising in resort wear, Esm\u00e9e-e used organic Egyptian cotton and natural dyes, creating light and comfortable garments that combined elegance and environmental responsibility.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"House of Narma\" href=\"https:\/\/houseofnarma.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">House of Narma<\/span><\/a><\/b>: Born in London, House of Narma wove storytelling and ethical craftsmanship, using certified fabrics and deadstock materials to create slow fashion garments that celebrated cultural diversity and sustainability.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"ILKAN.KO\" href=\"https:\/\/ilkanko.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">ILKAN.KO<\/span><\/a>:\u00a0<\/b>Founded in Madrid, ILKAN.KO combined traditional craftsmanship and contemporary design with certified materials, telling cultural stories through high-quality, sustainable unisex garments.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"LBF\" href=\"https:\/\/www.lbfsemijoias.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">LBF<\/span><\/a>:\u00a0<\/b>A Brazilian brand of gold-plated jewellery, LBF combined contemporary design and traditional craftsmanship, promoting female empowerment and the use of recycled materials with a sustainable business model.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Las Gringas\" href=\"https:\/\/www.lasgringas.store\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Las Gringas<\/span><\/a>:\u00a0<\/b>Beachwear inspired by the Amazon rainforest, made with certified fabrics and low-impact processes, with a concrete commitment to environmental protection through donations to conservation projects.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Ludimila\" href=\"https:\/\/ludimilaheringer.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Ludimila<\/span><\/a>:\u00a0<\/b>A slow fashion brand that employed natural dyes and biodegradable Amazonian fabrics, Ludimila combined craftsmanship and design to create unique garments that respected the environment and local culture.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Natural Cotton Color\" href=\"https:\/\/nccecobrands.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Natural Cotton Color<\/span><\/a>:\u00a0<\/b>With the \u201cTropeiros da Borborema\u201d collection, NCC paid homage to the tradition of naturally dyed organic cotton, combining cultural heritage and contemporary design. The collection enhanced local artisanal techniques and used cotton grown without irrigation, drastically reducing water usage.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Shirvanna\" href=\"https:\/\/www.shirvanna.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Shirvanna<\/span><\/a>:\u00a0<\/b>A Cypriot brand that valued the creative reuse of textile scraps and vintage materials, Shirvanna created genderless garments inspired by pastoral tradition, with a strong commitment to slow fashion.<\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Villa Dharma\" href=\"https:\/\/villadharma.com.br\/en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Villa Dharma<\/span><\/a><\/b>: Born in northeastern Brazil, Villa Dharma created linen garments hand-painted with natural dyes, enhancing ancestral crafts and regenerative practices for fashion that combined body care and respect for the Earth.<b><\/b><\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<ul>\n<li><b><a title=\"Zoe Klose\" href=\"https:\/\/www.zoeklose.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #26a576;\">Zoe Klose<\/span><\/a>:\u00a0<\/b>A Swiss brand that transformed textile waste into sports and casual wear, Zoe Klose promoted the circular economy and ocean cleanliness with innovative and sustainable unisex collections.<b><\/b><\/li>\n<\/ul>\n<div><span style=\"font-family: Arial, Helvetica;\">\u00a0<\/span><\/div>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">Beyond the Claim 2025 marked a significant milestone for sustainable fashion, uniting creativity, innovation, and environmental responsibility under the banner of Friend of the Earth. The event reaffirmed the global commitment to a more transparent, ethical, and planet-friendly fashion industry.<\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000; font-family: Arial, Helvetica;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friend of the Earth\u00a0once again took centre stage during the days of Milan Fashion Week with the fourth edition of \u201cBeyond the Claim\u201d \u2013 The Makers Matter, an event promoted by Friend of the Earth, a project of the\u00a0World Sustainability Organization\u00a0(WSO), for the certification of products and services that respect the environment and endangered species. [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":70064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1161,1258,1060,970],"tags":[],"class_list":["post-70063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-iefw","category-news-en","category-press-releases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond the Claim 2025: The Fourth Edition of the Sustainable Fashion Show by Friend of the Earth in Milan | Friend of the Earth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendoftheearth.org\/ar\/beyond-the-claim-2025-the-fourth-edition-of-the-sustainable-fashion-show-by-friend-of-the-earth-in-milan\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Claim 2025: The Fourth Edition of the Sustainable Fashion Show by Friend of the Earth in Milan | Friend of the Earth\" \/>\n<meta property=\"og:description\" content=\"Friend of the Earth\u00a0once again took centre stage during the days of Milan Fashion Week with the fourth edition of \u201cBeyond the Claim\u201d \u2013 The Makers Matter, an event promoted by Friend of the Earth, a project of the\u00a0World Sustainability Organization\u00a0(WSO), for the certification of products and services that respect the environment and endangered species. 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