قراءة في الصحافة

Bovinmarche è il consorzio marchigiano di riferimento per l’allevamento. Con oltre 400 aziende che trattano ogni tipo di carne, la specialità ovina ha ottenuto la certificazione Friend of the Earth. Bovinmarche, nel corso della sua attività ultratrentennale è stato in grado di svilupparsi ed evolversi, arrivando a coinvolgere centinaia di aziende a livello regionale e ad occuparsi di oltre 20000 capi d’allevamento. Una serie di servizi all’avanguardia si sposano perfettamente con i canoni della tradizione, per garantire un prodotto a livello top in Italia. La lungimiranza di Bovinmarche ha spesso portato ad introdurre procedimenti innovativi prima che questi diventassero requisiti obbligatori. Su tutti spicca il sistema elettronico di tracciabilità proprio per i bovini, prima azienda in Europa ad adottarlo già nel 1996. La certificazione Friend of the Earth rappresenta per Bovinmarche un importante riconoscimento, che si aggiunge ai già numerosi attestati ottenuti sia su scala italiana che europea. Tra gli altri troviamo quelli di NO OGM e Antibiotic Free per i bovini (e a breve anche per suini) e il CReNBA, che garantisce il massimo benessere dell’animale durante tutto il processo di allevamento. Il marchio Friend of the Earth è stato posto sui prodotti provenienti dal mondo ovino, altro campo di eccellenza dell’azienda marchigiana. Se per i bovini il percorso di eliminazione di OGM e antibiotici è già stato ultimato, il primo settore a seguirne le orme è proprio quello ovino. Ad oggi, la percentuale di allevamenti che segue infatti i parametri di certificazione biologica è vicina al 100%. Le carni ovine di Bovinmarche inoltre sono “IGP Agnello del Centro Italia”, attestato che garantisce standard ancora maggiori per la lavorazione e produzione di questo tipo di prodotto. Friend of the Earth è una certificazione della World Sustainability Organization (WSO) che promuove il rispetto della terra ed il benessere degli animali.

Dona Rufina è il primo brand Friend of the Earth Sustainable Fashion Certified. Un progetto al femminile per valorizzare la cultura del feltro della Pampa brasiliana tra ambiente, sostenibilità sociale e recupero dell’identità locale.  Friend of the Earth, il progetto internazionale di certificazione di prodotti da agricoltura e allevamento sostenibile, lancia la nuova certificazione Sustainable Fashion. Un’azione concreta per arginare l’impatto ambientale dell’industria della moda, responsabile del 10% delle emissioni di Co2 e del 20% dello spreco mondiale di acqua. La sola produzione di cotone impiega il 24% degli insetticidi e l’11% dei pesticidi utilizzati in totale in agricoltura, su un’estensione pari al 3% della terra coltivabile su scala globale. Povertà, condizioni di lavoro insostenibili e questioni di genere sono temi strettamente connessi a quest’industria, che impiega per l’80% donne (Fonte UNECE). «Introdurre una certificazione di sostenibilità per la fashion industry significa promuovere buone pratiche lungo tutta la filiera: dalla produzione di materia prima, alle condizioni di lavoro delle persone, a logistica e imballaggi, in un’ottica di riduzione dell’impatto ambientale e dei rifiuti – spiega Paolo Bray, fondatore e direttore di Friend of the Earth – Certificare i prodotti e le realtà che rispettano standard sostenibili inoltre sensibilizza anche le persone, stimolando una consapevolezza sempre maggiore dell’importanza di fare scelte etiche quando si tratta di consumi».   Le realtà che ottengono la certificazione Sustainable Fashion di Friend of the Earth hanno superato un rigoroso processo di audit, in cui una rete internazionale di auditor indipendenti verifica i requisiti dell’aziende: dalla sostenibilità sociale e ambientale, a compliance legale, protezione della flora e della fauna selvatiche, trattamento di sostanze potenzialmente pericolose, gestione delle risorse idriche, smaltimento dei rifiuti, management energetico e controllo degli output aziendali. I brand o i tessuti Friend of the Earth Sustainable Fashion Certified devono essere realizzati con prodotti e materie prime provenienti da realtà già in possesso della

Driven by Coronavirus concerns, Chinese Government decision also influenced by petition from leading sustainability NGO A petition launched by Friend of the Earth was an influential factor in the February 24 decision by the government of China to enact a permanent ban on the trade and consumption of wild animals. The ban is a response to the Coronavirus outbreak, which is thought to have originated from contact between humans and species, possibly pangolins, sold in China’s wild animals markets. Friend of the Earth  is the preeminent worldwide certification of products from sustainable  agriculture and farming, also carrying out conservation projects and campaigns.   “We applaud this decision,” said Paolo Bray, Director of FOE. “It was the right thing to do and it will have a positive impact, not only on China’s people and global safety, but also on the survival of endangered species worldwide. We are pleased and honored that our efforts had an influence on the decision-making process.”   The NGO had sent the thousands of signatures it collected to the Chinese government with the suggestion that they become the world’s new wildlife conservation leader. The Guardian reported that the ban is shutting down nearly 20,000 wildlife farms in China. These farms had been raising species like peacocks, civet cats, porcupines, ostriches, wild geese and boars.   The Coronavirus is a zoonotic disease, one that can be transmitted from animals to human. According to CNN, The National People’s Congress Standing Committee approved the ban as part of an effort to “safeguard public health and ecological security.” The ban will completely cease the “trade of wildlife” while also completely banning “the eating of wild animals.” The New York Times had previously reported that Pangolins had been the source of the virus outbreak.   Friend of the Earth also petitioned China

Encourages sustainable practices in the production and consumption of garments and textiles Friend of the Earth, the leading global certification standard for products and businesses that adhere to sustainable practices, announced today that it is launching a new certification for Sustainable Fashion. Businesses that earn the certification must pass an audit demonstrating their commitment to using materials produced through sustainable practices, reducing waste and minimizing harm to the environment. Certified fashion businesses can use the Friend of the Earth Certified Fashion insignia on their products. “The production of textiles and garments is so pervasive and ancient that we sometimes neglect to notice its impact on the environment,” said Paolo Bray, Director of Friend of the Earth. “When we put on our clothes, we may forget we’re wearing the products of cotton plants, flax, sheep skins and so forth. We wear agriculture, in essence. Yet, whether it’s through agriculture required to grow textile inputs, the transportation involved or the packing materials, the fashion business has the potential to be a big polluter. It doesn’t have to be this way. We are now working with many forward-thinking companies in the fashion industry that take sustainability seriously.”
Fashion products and textiles earning the Friend of the Earth certification must originate from Friend of the Earth certified agricultural or farming products. They can also come from recycled products, produced in ways that respect the environment and workers. The certification process also involves the auditing of a company’s social and environmental management systems, legal compliance, protection of wild flora and fauna, appropriate use of hazardous substances, appropriate water resources management, outputs control and waste management. The certification audit also reviews a company’s energy management. For more information https://www.friendoftheearth.org/it/live-sustainably/sustainable-fashion/  

Goal is to stop poaching almost-extinct scale-covered mammal used in traditional Chinese medicine and prized as a food delicacy. Friend of the Earth, the preeminent worldwide certification for agriculture and land-based ecosystems, has initiated an online petition requesting that the governments of China and Vietnam enforce a ban on the trade in pangolin parts. The scale-covered mammal has been hunted nearly to the point of extinction to feed a lucrative marketing trafficking in pangolin parts for use in traditional Chinese medicine. Pangolin are also considered a delicacy in China and Vietnam, the two countries that bear the most responsibility for the illegal global trade in pangolin scales and meat. “This harmless, ant-eating mammal is now endangered due to the black market,” said Paolo Bray, Director of Friend of Earth “Unfortunately, international legislation is not sufficient to protect the species because the laws have not been enforced. This is, in part, due to a lack of political will and a lack of funds. Local populations are also not aware or engaged in the drive to conserve these unique animals. Our hope is that the petition will demonstrate a worldwide interest in saving the pangolin, which will drive action on the parts of the Chinese and Vietnamese governments.” The Pangolin is believed to be the world’s most trafficked mammal. Poachers in Africa are paid about $2 for each pangolin they catch. At the buying end of the market, in China and Vietnam, a kilo of pangolin scales can sell for more than $750, according to Pangolin Reports. The scales are falsely marketed as having medicinal properties that can cure a variety of ailments. The monetary incentive has led to innumerable pangolins being taken from the wild. The IUCN SSC Specialist Pangolin Group estimates that, despite the reduction in numbers over the past decades, a pangolin is illegally taken from

Dear Madam/Sir,
Friend of the Earth would like to invite you to the up coming free of charge webinar on “Sustainable wine production and certification”. This webinar can be of interest to wine companies, farming companies, agriculture processing companies, retail, traders, restaurants, NGOs, journalists and bloggers.
During this half an hour session, Mr. Marco Muggia (Director of Sales at Fossa Mala) and Mr. Paolo Bray (Founder and Director at Friend of the Sea and Friend of the Earth) will cover the following subjects:
– Environmental and social accountability certifications applicable to wine production. – A comparison between sustainable wine and organic wine certifications. – Sustainability in the winery. – Innovative environmental impact reduction techniques. – Market response to wine sustainability certifications. – Fossa Mala and Friend of the Earth. Sign up to the webinar here
This webinar will take place on Wednesday 11th of December 2019 at 03:00 pm CET in Milan, (06:00 am in San Francisco; 09:00 am in NewYork; 02:00 pm in London; 04:00 pm in Johannesburg; 09:00 pm in Bangkok; 10:00 pm in Hong Kong; 01:00 am 12th of December in Sidney).
Participation is free of charge.
Friend of the Earth certificate of attendance will be issued to all participants. If you cannot attend the live session, sign up anyway and we will send you a recording. You will also have the opportunity to pose questions to the speakers during the webinar.
Please, feel free to share this email with any interested colleagues. Best regards
Newma Mateus Barbosa – Marketing https://www.youtube.com/watch?v=0PZGrC0KL-c

Italian center for environmental protection and rural education commits to environmentally sustainable practices Cascina Raglio DiLuna, a center for environmental protection and rural education in Italy, has earned certification for sustainable agriculture by Friend of the Earth (FOE). Friend of the Earth promotes sustainable farming and farming methods through certification and consumer awareness. With this certification, Cascina Raglio DiLuna can display the FOE eco-label on the agriculture produce it raises and sells as part of its programs. “Cascina Raglio DiLuna is a true partner for us at Friend of the Earth,” said Paolo Bray, Director of Friend of the Earth. “Their work aligns perfectly with our mission. It’s an honor to be working with them on promoting sustainable farming.” Cascina Raglio DiLuna provides a place for education and training. The organization encourages young people’s interest in nature and the agricultural environment. They also run a small farm, which operates based on respect for the environment and improvement of the land. As a company, Cascina Raglio DiLuna produces small fruits like strawberries and blackberries, hemp inflorescences (according to L. 242 / ’16) and honey. These products are now certified by Friend of the Earth. “Our activities and projects are aimed at recovering and improving biodiversity,” said Andrea Bajardi, owner of Raglio di Luna. He added, “We constantly monitor the reappearance of botanical and faunal species that conventional agriculture has damaged over time.” Cascina Raglio DiLuna works the land with an absence of chemical treatments, using donkey manure for fertilizer. Cascina Raglio DiLuna is involved in a social promotion in collaboration with the APS La Montanina nursery. La Montanina includes a farmhouse, a nursery and a living space for the elderly. They maintain an urban beekeeping project for environmental biomonitoring (ToBee) along with other nature experiences with animals for people with disabilities

Friend of the Earth participation certificate will be provided “to all participants”. Friend of the Earth invites you to the upcoming webinar on Sustainable oil production. The Olio Roi case study. This webinar can be of interest to oil producers, agriculture and processing companies, retailers and NGOs, journalists and bloggers. During this half an hour session, Paolo Boeri (Communication Manager of Olio Roi) and Paolo Bray (Founder and Director of Friend of the Sea) will cover the following subjects: · Sustainability and oil production trends and perspectives · Biodiversity in the olive grove’s ecosystem · Recovery of abandoned olive groves: environmental and economic sustainability · Innovative techniques in biological control · Sustainability in consumers’ awareness · Live Case Study – Olio Roi Join the Webinar – Sign up here This webinar will take place on Thursday 27th of June 2019 at 03:00 pm, CET (06:00 am San Francisco; 09:00 am in New York; 02:00 pm in London; 03:00 pm in Johannesburg; 08:00 pm in Bangkok; 09:00 pm in Hong Kong; 11:00 pm in Sidney; 10:00 am in Rio de Janeiro). Participation is free of charge. If you cannot attend the live session, sign up anyway and we will send you a recording. You will also have the opportunity to ask the speakers in the session any questions directly. Please, feel free to share this email with any interested colleagues.https://www.youtube.com/watch?v=xPLJltfuxUs&t=48s

Friend of the Earth would like to invite you to the upcoming webinar on Rice production and Sustainable management of the agro-ecosystem -The Cascina Oschiena case study. This webinar can be of interest to rice companies, retailers, NGOs, journalists and bloggers. During this half an hour session, Alice Cerutti (Owner of Cascina Oschiena) and Paolo Bray (Founder and Director of Friend of the Sea and Friend of the Earth) will cover the following subjects: · Sustainable Rice production – World trends · Environmental impact issues of rice growing · Sustainable management of the water cycle · Restoration of natural elements: wetlands, springs and hedges · Protection of biodiversity · Live Case Study – Cascina Oschiena Join the Webinar – Sign up here This webinar will take place on Wednesday 19th of June 2019 at 03:00 pm, CET (06:00 am San Francisco; 09:00 am in New York; 02:00 pm in London; 03:00 pm in Johannesburg; 08:00 pm in Bangkok; 09:00 pm in Hong Kong; 11:00 pm in Sidney; 10:00 am in Rio de Janeiro). Participation is free of charge. If you cannot attend the live session, sign up anyway and we will send you a recording. There will be a live Q&A platform throughout the webinar, so you will have the opportunity to post your questions directly to the speakers. Please, feel free to share this email with any interested colleagues. Best regards Newma Mateus Barbosa – Marketing https://www.youtube.com/watch?v=TVCkKA_Ju1E&t=5s

Sabato 18 maggio 2019, Paolo Bray, fondatore e direttore di Friend of the Sea e Friend of the Earth, parteciperà all’evento food del Corriere della Sera “Cibo a regola d’arte”, che si svolgerà a Milano alla Fabbrica del Vapore dal 16 al 19 maggio. Un vero e proprio festival in cui il cibo sarà lo spunto di un evento molto più ampio in cui saranno ospiti chef, produttori, scrittori, scienziati, personalità di spicco del mondo della cultura e dello spettacolo, per trattare argomenti come alimentazione, sostenibilità, cambiamento climatico e tecnologia. In particolare, lo spazio a cui presenzierà Paolo Bray, con l’intervento “Verso un’alimentazione sostenibile. Perché e come”, si chiama l’Orto delle idee, in cui svariati personaggi del settore, senza intervistatore e senza introduzione, parleranno a turno per 10 minuti di un tema specifico legato al cibo. Vi invitiamo a partecipare all’evento gratuito (fino a esaurimento posti). Per ulteriori informazioni non esitate a contattarci al numero +39 02 87075166 o a visitare il sito https://cucina.corriere.it/ciboaregoladarte/